Water Pipeline Assessmentand Management.
BlueWater Solutions Group is a civil engineering firm, providing pipeline assessment and improvements all across the United States and Canada. They needed a simple logo that reflected their industry and could easily be printed in a one-color format. As engineers, they didn’t want a design that contradicted the technical nature of their company. In researching brand appearance across other related engineering firms, we determined that a simple typographic logo would be ideal. Along with branding guidelines, branded collateral included business cards, letter head, envelopes and an entirely new website.
Website strategy and planning.
BlueWater Solutions Group needed a comprehensive website that outlined their services in a legible manner, while allowing for a simple navigational structure. The challenge was that BlueWater’s services fall into multiple categories, with some services overlapping into multiple categories. As a result, creating a simplified navigation was vital to creating a user-friendly website.
By starting with a list of the content pages that would exist on the site, I drafted a sitemap, outlining a structural hierarchy and the ways in which site visitors could navigate between pages on the site. Next steps included content wireframes, branded mockups and finally the development of a full functional site using WordPress.
Featuring Key Content.
A couple of the website’s key features are the featured projects map and the upcoming events list, both of which are accessible on the homepage. BlueWater Solutions Group is actively involved in the utilities and engineering communities. Because of this, they attend multiple conferences each year, typically presenting and setting up their trade show booth. It is important for site visitors to access information about upcoming conferences and events, not only to encourage attendance, but also because it asserts BlueWater’s extensive industry credentials.
In addition, since BlueWater is a company that works on a national level, it was important to feature some of their past projects across the United States, explaining the experience they have in providing the various services they offer. On the homepage, I created a map with markers for each of the featured projects. Clicking on these markers will direct visitors to a page with information about the project and the specific services that were rendered.
Unlike the bulk of many modern websites, BlueWater’s clients are primarily office-based, using computers rather than mobile devices to access the website. Because of this, the design is ultimately optimized for larger screens. However, due to the site’s complexity, it was a challenge to ensure that the design always looked and functioned optimally on mobile devices.